BlueMAGNET is a Bluetooth marketing software (Proximity Marketing System).
Features: BlueMAGNET advertising solution uses the Blue tooth technology available on most mobile/cellular phone devices. Thus it is possible to send out ads to prospects as they approach your business location and are within Blue tooth broadcasting range. Up to 80% of prospects are expected to carry Bluetooth enabled devices. Business offers through such ads such as a sale offering or an attractive discount can draw these prospects to your store. It will keep monitoring your business area waiting for a new possible customer and when this customer approaches, it will offer him to receive a video promotion, a photo or even your business card. Such inviting offers to prospects who are in the shopping mall are prospects who are out to buy things and spend money. No prospect base could be better to provide a high conversion rate. This may look like spamming. But the software is designed to ask for the customer‘s permission before delivering any content. This means that the customer will agree to receive the promotion, otherwise it will not be delivered. Spamming software will send the advertisements without requesting any permissions. The biggest feature of the software is that it is free and yet available to you all the time. Depending on what hardware is used this software can send out ads up to 100 meters in distance as also do simultaneous publication on seven devices. The software works on a Windows machine and can be minimized to the system tray. You would be able to create multiple campaigns, each of which can have more than one running advertisement that can contain text, still images, animated images, audio and video clips business cards, calendar events and Java applications and games. Campaigns can run automatically and they can be scheduled.
Overall: This is an excellent program for doing a proximity advertising to prospects who are out in the vicinity intent on buying things.